Channel Coast :	Value of tourism (£M)	Employment
Vale of Glamorgan	* 67.3	1,561
Bridgend	93.5	1,947
Neath Port Talbot	* 22.8	358
Swansea	* 169.9	4,908
Carmarthenshire	** 148.0	4,024
Pembrokeshire	** 272.0	6,451
Total * Derived from STEAM ** Derived from Cambridge Model	773.5	19,449
From the United Kingdom Tourism Survey we know that, across South and West Wales, approximately 40% of all tourist trips are made specifically to coastal locations (aside from day visitors to the coast as part of a holiday). It would therefore be a safe estimate that at least a third of the income and employment is directly dependant on the quality of the beaches and coastal environment. Even such a conservative approach would yield an industry value of £258M with employment of 6,482. SAND MAIN MENU